Q: How did you decide to collaborate? What sort of time line was involved? In a twist on the “name your own price” scheme that Radiohead employed for its recent album, “In Rainbows,” fans will not be allowed to pay more than $5 for “Niggy Tardust.”īillboard spoke to Reznor and Williams about the implications of their sales model, what this might mean for future Nine Inch Nails releases and why people should be willing to pay the same amount for music as they do for a good cup of coffee. The lower-quality MP3 is free, while the high-quality MP3 and FLAC cost $5. Williams’ Reznor-produced concept album, “The Rise and Fall of Niggy Tardust,” which went live October 31 via the Fader label, can be obtained in three download formats: 192 kbit/s MP3, 320 kbit/s MP3 and free Lossless audio codec (FLAC). Having just fulfilled his contract with longtime label Interscope, Reznor is upping the digital ante in tandem with activist/musician Saul Williams. Past experiments have included hidden messages on T-shirts, "forgotten" USB drives in bathrooms containing copies of his last record, "Year Zero," and cryptic Web sites, all culminating in a prerelease free stream on the band's MySpace page. Nine Inch Nails frontman Trent Reznor has spent the past few years using new methods to disseminate his music to fans. Trent Reznor of music group Nine Inch Nails performs at the Voodoo Music Experience concert held at Riverview Park in New Orleans, Louisiana October 29, 2005.
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